Skylarion in Indian the general roles of wholesalers, retailers, and distributors in business are explained.

Wholesaler
A wholesaler buys goods in bulk directly from manufacturers or distributors and sells them in smaller quantities to retailers or sometimes other businesses. Wholesalers typically: Focus on high-volume bulk transactions and offer lower prices per unit. Store goods in large warehouses and rarely interact with end customers. Play a pivotal role in the supply chain by ensuring consistent product supply to retail businesses.

Distributor
A distributor typically acts as an intermediary between manufacturers and wholesalers or retailers, managing logistics and distribution. Key characteristics: Handle storage, transportation, and inventory management, often on a large scale. May provide related services (e.g., retail placement, promotional activities). Usually represent multiple brands or manufacturers. Enforce strict timelines, electronic documentation (EDI), and logistics coordination.

Retailer

A retailer sells products directly to the final consumer. Retailers: Purchase goods in smaller quantities, usually from wholesalers or distributors. Focus on marketing, customer experience, and sales to end-users. Operate physical stores, online shops, or both, and form the final link in the supply chain. In summary: Wholesalers connect manufacturers with retailers, focusing on bulk. Distributors provide broader logistics and supply chain management, sometimes with added value services. Retailers are the final sellers to individual consumers.